Fractional Head of Amazon · For New Zealand Brands

Fractional leadership.
Compounding results.

Strategic Amazon leadership for established New Zealand brands scaling across nine marketplaces. Embedded in your business. Accountable to outcomes.

— Trusted by ambitious NZ brands —
The Premise

Your product is exceptional.
Your Amazon account probably isn't.

That gap — between the world-class quality New Zealand brands create and the revenue they actually generate on Amazon — is the problem I have spent my career solving.

Jeffry Loho, Fractional Head of Amazon
— What Fractional Actually Means —

Not a consultant. Not an agency.
An embedded operator.

I work inside your business every week. I help make decisions, solve problems, and drive marketplace growth alongside your team.

01.

Not a consultant

I do not hand over a strategy deck and disappear. I stay involved. Weekly. Hands-on. Accountable for results.

02.

Not an agency

You are not paying for layers of account managers and billable hours. You work directly with senior marketplace leadership embedded in your business.

03.

A fractional executive

You get experienced Amazon leadership without hiring a full-time Head of Amazon. Lower cost. Less risk. Faster execution.

— How It Works —

A twenty-hour Amazon team.
Without the full-time hire.

A complete Amazon function from day one. Senior strategic thinking layered over disciplined weekly execution.

4h
Per week

Head of Amazon · Strategy Commercial decisions and direction

High-level strategy, marketplace sequencing, pricing architecture, inventory posture, and brand positioning across regions. The thinking layer — sitting in your weekly leadership rhythm, not your inbox.

16h
Per week

Marketplace Manager · Execution Listings, PPC, inventory, compliance, logistics

Dedicated senior operator I have personally trained and embedded in your account. Every lever pulled, every report read, every Amazon case worked. The doing layer — without the supervision tax.

— Global Footprint —

Nine marketplaces.
One playbook, adapted to each.

Each market has its own launch sequence, advertising playbook, and compliance framework. Knowing which one to attack first is half the job.

US
United States
The largest stage. Highest CPCs, deepest pockets, fiercest competition. Rarely the right first move.
CA
Canada
Underserved, US-adjacent, friendly to NZ brand stories. Often the most efficient first beach-head.
UK
United Kingdom
Discerning consumer, premium positioning rewarded. Strong fit for NZ provenance and craft.
DE
Germany
Largest European marketplace. Compliance-heavy, but rewarding for brands that respect the rules.
IT
Italy
Lower competition, higher loyalty. Pan-EU FBA unlocks it without separate inventory.
FR
France
Quality-led market, growing fast. Language and listing localisation make the difference.
ES
Spain
Emerging volume, value-conscious. Strong upside for brands with the right SKU mix.
JP
Japan
Highest barrier, highest reward. Discerning, brand-loyal, willing to pay for quality.
AU
Australia
Closest, most familiar — but not the easy win NZ brands assume. Different fulfilment dynamics, different shopper.

Most NZ brands default to the US and stall.
Part of my role is telling you which market to attack first — and it is often not the obvious one.

— The Problem I Solve —

Twelve thousand kilometres
from your biggest customers.

Time zones don't forgive slow reactions. You compete against local-fulfilment brands while battling shipping costs, currency swings, and ever-tightening cash flow.

But New Zealand brands have something most markets don't — genuinely exceptional products the world wants.

The execution layer is what's missing. That is exactly what I provide.
12,000
Kilometres from market
The distance between your warehouse and your customer is also the distance your competitors don't have to travel. Every operational decision compounds.
— Selectivity —

Established NZ brands.
$50K+ USD per month on Amazon.

This is where the fractional model delivers its highest ROI. There is meaningful revenue to protect, optimise, and scale — and that is exactly what we do. If you are below that threshold, I will point you to the right place to grow into it.

— Track Record —

Eight years inside Amazon.
One discipline, applied differently each time.

$50M+
Amazon Revenue Influenced
8yrs
Amazon & E-Commerce Experience
9·
Marketplaces Operated

If your Amazon performance isn't matching the quality of your product, let's talk.

Book a Discovery Call →